NIKE
"Nike Womens Marathon" Campaign
Ideal Minds | Toronto
Creative director, concept & executions
"Nike Womens Marathon" Campaign
We encouraged women to participate in the marathon by reminding them of the feeling and meaning of running. I like to think of this as a 'sensorial visual', one that subtly conveyed the sense of tearing up the floor beneath and the motion of sprinting.
If you feel like running all of a sudden, you owe me a beer.
If you feel like running all of a sudden, you owe me a beer.
Ideal Minds | Toronto
Creative director, concept & executions
